Binance
			
			
				Expanded rapidly through aggressive listings and deep liquidity but encountered regulatory scrutiny across jurisdictions.
			
		 
    
			
				Coinbase
			
			
				Earned user trust with strict compliance, transparent reporting, and a successful public listing.
			
     
    
		
			
				Kraken
			
			
Adopted a security-first model, implementing proof-of-reserves and building credibility through resilience.
			
     
		
			
				Key Lessons
			
			
Exchanges that prioritize security, compliance, liquidity, and user experience achieve long-term growth. Weak governance or poor transparency undermines trust quickly.